The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Ed-Ible Autographs
Agency: DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client: Kraft Heinz Category: Experiential / In-Person Events
The Visa Loophole
Agency: Ogilvy / Singapore
Client: Shea Moisture Category: Experiential / In-Person Events
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Experiential / In-Person Events
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential / In-Person Events
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Experiential / In-Person Events
Saucy Nuggets Dispensary
Agency: Leo / Chicago
Client: KFC Category: Experiential / In-Person Events
Award:
2025 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client:
Kraft Heinz
Title:
Ed-Ible Autographs
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM056M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy / Singapore
Client:
Shea Moisture
Title:
The Visa Loophole
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM057M
Award:
2025 Direct Marketing Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM058M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential / In-Person Events
Annual ID:
OS25_BE053M
Award:
2025 Branded Entertainment Merit Award
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Experiential / In-Person Events
Annual ID:
OS25_BE054M